Our Story
For Zaida, baking has always been more than just a hobby—it’s a lifelong passion. Growing up in El Salvador, she was enchanted by the comforting scents of fresh bread from her family’s bakery. Over the years, baking became her creative outlet, a way to unwind and share joy with others.
After 16 years as a respiratory therapist, Zaida decided to follow her dreams. She took a bold step and opened Belen’s Bakery, turning her love for baking into a business that celebrates her culture while embracing new flavors.
Belen’s Bakery –
A Taste of Home, A Dash of Passion
At Belen’s Bakery, we believe that every bite should feel like home. Founded by Zaida Melendez, a passionate baker with deep Salvadoran roots, our bakery brings a unique fusion of Salvadoran and American flavors to Worcester. From traditional sweet breads to indulgent custom cakes, everything we bake is made with love, heritage, and the finest ingredients.
What We Offer?
Custom Cakes: Designed just for you—bring us your vision, and we’ll bake it to perfection!
Salvadoran Treats: Quesadillas (the sweet kind!), semitas, and other traditional favorites.
Classic Treats: From fluffy tres leches to rich chocolate cake, we serve desserts for every craving.
Perfect Pairings: Enjoy our baked goods with a warm cup of coffee—just like home.